Emails,
Raddish Kids
UX/UI · Email Campaigns · Visual Communication · E-commerce
Background
Raddish is a kids’ cooking club, culinary lesson, and mealtime solution all-in-one. It is a subscription product with thematic monthly cooking adventures created with kids in mind.
Goal
Redesign and refine email campaign series to create better user journey experiences, provide visual clarity/ cohesion, and target audience segmentations.
Tools Used
Sketch (app) · Adobe Photoshop · MailChimp · Klaviyo
01. User Journey Flow
I redesigned the monthly campaign email series from marketing copy, to user journey flows, to visual cohesion, to dynamic designs. By utilizing the photography and graphic design branding components, the emails fully articulated the same voice throughout all the various marketing mediums.
Subscribers Series
Main messages = Loyalty, Community, Insiders’ Details
SUB1 — Announcement of the new kit
SUB Round Up — Collection of seasonal Bonus Bites (free digital content)
SUB2 — Highlight thematic Bonus Bite (free digital content)
RFD — Collaboration with various recipe creators for a monthly/seasonal free recipes
Non Subscribers
Main Message = Join the Cooking Club
NS1 — Announcement of the new kit
NS2 — Discount deal + Kit information
NS3 — Discount deal + Bonus Bite (free digital content)
NS Round Up — Collection of seasonal Bonus Bites (free digital content)
NS4 — UGCs + what's inside a Raddish Kit
NS5 — Reminder for last chance to get that month's kit
RFD — Collaboration with various recipe creators for a monthly/seasonal free recipes
02. Email UX
Simplified the visual structure of the emails to better focus on the main message and created dynamic modules for interchangeable content. Using the streamlined module template, content creation and efficiency during the holiday season increased by >100% (from 19 emails to 42 emails)!
Design Elements
Basic Email Campaign Template
03. Email UI
Applied visual design treatments into the UI mocks that follow the segmented user journeys - Subscriber and Nonsubscriber audience. Elements from the emails are interchangeable and solve for visual cohesion for the whole campaign series.