Yes, Chef!
Raddish Kids
Art Direction, Photography, Digital Design
Background
Raddish is a kids’ cooking club, culinary lesson, and mealtime solution all-in-one. It is a subscription product with thematic monthly cooking adventures created with kids in mind.
Goal
Translating its physical product into the digital world and standardizing art direction across photography and all digital marketing platform.
Tools Used
Sketch (app) · Adobe Acrobat · Adobe Lightroom
01. Photo Brand Guideline
Created the official brand document outlining Raddish’s photography voice by explaining specific instructions, providing image examples, and clarifying common mistakes.
02. Photography
03. Digital Designs
